Their skills and expertise onboard drives increased performance, not only in delivering against revenue goals, but more importantly offering a personal service to passengers that increases customer satisfaction and ‘spend justification’.
Product training
We recognise that a busy crew have a limited time period in which to convert a customer’s hunger or thirst into a sale, so it is important that they learn how to sell our partners’ brand and products in a succinct way. Crew are often asked to recommend products, so it is crucial that they believe in the item listed and are educated and motivated to sell it. After all, they’re our brand ambassadors onboard.
Crew room visits
Our expert team of trainers travel all over Europe to educate cabin crew on our brands and products. We make sure the crew are familiar with whatever product they are selling onboard, and equip them with relevant facts and sales tips to allow them to easily convert customer interest into a sale.
Competitions & Incentives
We drive and motivate crew through a range of exciting incentives that are unique to each airline. Our brands can choose to endorse a crew incentive to increase sales, and we regularly survey crew to get feedback on what incentives inspire them to sell. This ensures we develop the maximum level of engagement from the crew which as a result, will push sales sky-high.
"Portfolio representatives showed fantastic leadership, organisational and resilience skills throughout the whole experience. Their kind nature was well received by the crew which made them very approachable at all times. The exclusivity of the experience was excellent, and I would like to commend you all for your preparation over the last 6 months."
Shauna Power – Merchandise Planner, Inflight Team Ryanair